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Overview

The Leads tab is the internal CRM of a campaign. It contains all contacts Frank should call (or has already called) within this campaign. For each lead you can see the current status and the conversation outcome.

Lead Fields

Standard Fields

The phone number column must be named exactly phone_number in the CSV. Other names like phone, Phone, or telephone will not be recognized and will cause an import error.

Custom Fields

In addition to the standard fields, you can add any number of custom variables to personalize calls. These variables are available in the agent prompt and opening message (e.g., {{industry}}, {{product_interest}}).

Uploading Leads

Manually

Click Add Lead and fill in the form directly in the dashboard.

CSV or Excel File

Upload a .csv or .xlsx file. SalesFrank automatically validates the formatting of phone numbers and email addresses and imports the leads. CSV Template:
You can use this structure as a template and fill it with your own leads. Additional columns (e.g. industry, product_interest) are also supported and will be available as variables in the prompt.
Automatic AI correction of your lead list: SalesFrank detects common formatting errors – such as missing country codes, spaces in phone numbers, or incorrect column names – and automatically suggests a cleaned version before import. No manual cleanup needed.
Phone numbers must be in E.164 format (e.g. +12125551234). Numbers without a country code will be detected and can be automatically corrected.

API

Leads can be added programmatically via the SalesFrank API. This is especially relevant for Lead Qualification campaigns, where new leads are automatically transferred from external systems (CRM, forms, ad platforms).

Lead Status

Each lead progresses through a defined status during a campaign:

Lead Outcome

The outcome shows how the most recent conversation ended: