Tab: Analytics

Overview

The Analytics tab gives you a complete overview of all calls made within this campaign, as well as a call history showing both completed and scheduled conversations.

Metrics

The following metrics are displayed in the Analytics tab:

Metric	Description
Total Calls	Total number of call attempts made
Leads Reached	Number of calls where someone answered
Minutes Used	Total conversation time for this campaign
Average Call Duration	Mean call length in seconds
Appointments Booked	Number of appointments Frank has booked
Interested	Leads who signaled interest
Call Transfers	Number of calls transferred to a team member
Callbacks Requested	Leads who asked to be called back

Time Period Filter

Metrics can be filtered by different time periods:

Last 7 days
Current month
Last 4 weeks
Custom date range

Call History

Below the metrics is a list of all calls – both completed and upcoming. Each entry shows:

Lead name and phone number
Date and time of the call
Outcome (e.g., INTERESTED, NO_ANSWER, MEETING_BOOKED)
Call duration

Click on a call to open the detail view with additional information including transcript (if available) and recording (if enabled).

Call Outcomes

After every conversation, SalesFrank assigns exactly one outcome to the call:

Outcome	Description
`NO_ANSWER`	No one picked up (not answered, voicemail)
`INTERESTED`	Lead indicated interest
`NOT_INTERESTED`	Lead showed no interest
`CALLBACK_REQUESTED`	Lead wants to be called back at another time
`MEETING_BOOKED`	Frank successfully booked an appointment
`CALL_TRANSFER`	Frank transferred the call to a team member

Tab: Call-to-Action Prompt Guide

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Overview

Metrics

Time Period Filter

Call History

Call Outcomes

​Overview

​Metrics

​Time Period Filter

​Call History

​Call Outcomes

Overview

Metrics

Time Period Filter

Call History

Call Outcomes