> ## Documentation Index
> Fetch the complete documentation index at: https://docs.salesfrank.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tab: Analytics

> View call statistics and the call history for a campaign.

## Overview

The **Analytics** tab gives you a complete overview of all calls made within this campaign, as well as a call history showing both completed and scheduled conversations.

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## Metrics

The following metrics are displayed in the Analytics tab:

| Metric                    | Description                                  |
| ------------------------- | -------------------------------------------- |
| **Total Calls**           | Total number of call attempts made           |
| **Leads Reached**         | Number of calls where someone answered       |
| **Minutes Used**          | Total conversation time for this campaign    |
| **Average Call Duration** | Mean call length in seconds                  |
| **Appointments Booked**   | Number of appointments Frank has booked      |
| **Interested**            | Leads who signaled interest                  |
| **Call Transfers**        | Number of calls transferred to a team member |
| **Callbacks Requested**   | Leads who asked to be called back            |

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## Time Period Filter

Metrics can be filtered by different time periods:

* Last 7 days
* Current month
* Last 4 weeks
* Custom date range

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## Call History

Below the metrics is a list of all calls – both completed and upcoming. Each entry shows:

* Lead name and phone number
* Date and time of the call
* Outcome (e.g., `INTERESTED`, `NO_ANSWER`, `MEETING_BOOKED`)
* Call duration

Click on a call to open the **detail view** with additional information including transcript (if available) and recording (if enabled).

***

## Call Outcomes

After every conversation, SalesFrank assigns exactly one outcome to the call:

| Outcome              | Description                                  |
| -------------------- | -------------------------------------------- |
| `NO_ANSWER`          | No one picked up (not answered, voicemail)   |
| `INTERESTED`         | Lead indicated interest                      |
| `NOT_INTERESTED`     | Lead showed no interest                      |
| `CALLBACK_REQUESTED` | Lead wants to be called back at another time |
| `MEETING_BOOKED`     | Frank successfully booked an appointment     |
| `CALL_TRANSFER`      | Frank transferred the call to a team member  |